AIC Marketing Automation vs. Evalanche

The AIC Marketing Automation Studio is a cloud-based platform for AI-powered, automated, cross-channel customer engagement. It helps businesses optimize marketing processes, increase customer retention, and boost conversion rates by enabling real-time personalized marketing campaigns while ensuring the highest level of data security.

Core components of the AIC Marketing Automation Studio:

Customer Data Platform: Central storage and processing of customer data for a comprehensive view of the customer, used for personalization and audience segmentation.
Automation Workflow: Automation of marketing processes and campaigns across multiple channels, including complex workflows to enhance efficiency.
Content Creation: Creation and management of personalized templates for customer communication across various channels to deliver relevant and targeted content.
Customer Analytics: Analysis of customer behavior and interactions for continuous campaign optimization and identification of trends and patterns.
Predictive Analytics: AI-powered models that allow for the prediction of future customer behavior, enabling personalized recommendations such as "Next Best Offer."
Personalization: Targeted communication and individualized customer engagement based on the data and insights gained to maximize campaign relevance.

What is Evalanche?

Evalanche is a best-of-breed marketing automation platform engineered for the sophisticated needs of mid-market and enterprise organizations across the DACH region.

Core Capabilities: Email Marketing, Marketing Automation, Lead Management, Multi-Tenant Architecture

With professional services and industry best practices, Evalanche empowers enterprises to deploy complex, cross-channel marketing and sales automation programs successfully.

Ideal for organizations with in-house IT, established CRM systems, and complex marketing workflows.

Best-of-Breed Flexibility: Seamless integration with existing systems without vendor lock-in.

Scalable campaign management
Multi-tenant capability for distributed teams
Comprehensive reporting and ROI measurement

Evalanche delivers strategic value to organizations seeking to extend beyond basic marketing automation functionality, enabling true enterprise-level marketing orchestration.

Differentiator: Unlike all-in-one solutions, Evalanche complements existing CRM platforms (SAP, Salesforce, Microsoft, DACH-specific CRMs), providing specialized functionality and measurable business impact.

How does Evalanche work?

Evalanche enables enterprise marketing teams to strategically automate processes across existing technology stacks, ensuring efficiency, scalability, and measurable results.

Content and campaigns are managed intelligently across multiple channels, aligned with enterprise structures such as multi-unit or multi-brand organizations.

Key Features:

Native integration with CRM systems via secure connectors
Multi-tenant architecture for international or decentralized teams
Compliance and audit-ready reporting (GDPR-compliant, ISO-certified)
Scalable automation to support enterprise growth initiatives

Where is Evalanche hosted?

Hosted in Germany in ISO 27001 TÜV-certified data centers
Fully GDPR-compliant and engineered for enterprise requirements
Comprehensive security architecture protecting data against loss, theft, or misuse