Adverity vs. etracker Analytics

What is Adverity?

Adverity is an integrated data platform for automating data connection, transformation, and management.

The platform allows companies to merge different data sets from sales, finance, marketing, advertising, CRM, and logistics to gain a central view of the company's overall performance. The automated connection to numerous data sources and targets, as well as possibilities in data transformation and data governance functions, enable efficient work with your own data.

With automated data integration, Adverity provides a centralized overview of the company's overall marketing and sales performance. Through data visualizations and predictive analytics, the end-to-end platform proactively provides action recommendations and reveals opportunities for performance improvement and growth promotion in real time.

What is etracker analytics?

etracker analytics is a German data privacy-compliant SaaS solution that works cookie-free and enables web analytics without consent, so that all visits and conversions can be tracked in a legally compliant manner. Thanks to a custom tracking domain, data loss is prevented by tracking blockers and browser protection measures.

Thanks to the integrated tag and consent manager, integration is very convenient and also allows third-party tags from Google, Meta, TikTok, LinkedIn, etc. to be triggered.

Users can also process the data in Looker Studio or as raw data in BI systems and data warehouses.

Conversion data can be automatically transferred to Google, Microsoft, Meta and TikTok Ads via server-side APIs.

A modern reporting interface makes it easy to gain insights. B2B websites can even identify companies that visit their website in compliance with privacy regulations.