ADS-Tracking vs. Google Marketing Platform

The Google Marketing Platform is the central platform where all Google 360 ​​tools can be managed and linked. The advantage of the platform is that information from various Google tools can be controlled. Switching between different Google applications is little to no need thanks to the Google Marketing Platform. 

The Google Marketing Platform can simplify work processes and make them more transparent, especially for large companies with different teams. The Google 360 ​​products include the following tools:

Google Analytics 360: Google Analytics 360 is the premium version of Google Analytics (GA4). The tool offers advanced features that enable companies to analyze and use website and app data more effectively.

Google Display & Video 360: With Google Display & Video 360, the management of display and video campaigns is combined in one tool - from media planning to ad creation.

Google Search Ads 360: With Google Search Ads 360, the management of search campaigns is combined in one tool. Whether search ads from Google or Bing - these can be managed centrally in SA360.

Google Campaign Manager 360: In CM360 all cross-channel ads can be controlled and is primarily suitable for large companies.

Google Tag Manager 360: Google Tag Manager 360 is a tag management tool that is also designed for larger companies. Tags for conversion tracking and website analytics can be added without having to edit the website code.  

Digitl GmbH

Digitl is a Google certified Sales & Service Partner for the Google Marketing Platform. With a large team of experienced Analytics Consultants, Data Scientists, AdTech Experts, Data Engineers and Cloud Architects, Digitl advises and supports the implementation and ongoing maintenance of the Google Google Marketing Platform. This includes training and education as well as the further use of data to improve marketing efficiency, the setup of a data protection-compliant first-party data infrastructure and the visualization of information.