Adobe Advertising Cloud vs. Zeta Programmatic (zuvor Sizmek)

What is Adobe Advertising Cloud?

Adobe Advertising Cloud is an independent media buying platform that includes four products: DSP, TV, Search, and Creative. Among other things, the tool offers an Omni-channel DSP that supports TV, video, display, native, audio, social media, and search campaigns in one workflow. In addition, it connects isolated data sources so they can be analyzed and segmented, enables personalized real-time advertising experiences, and uses AI to maximize conversions. A demo can be requested via the website.

What is Zeta Programmatic (formerly Sizmek)?

Founded in 2007 and based in the US, UK, and India, Zeta Global offers a data-driven marketing technology that, according to its own statements, combines 2.4 billion data points with AI to personalize customer outreach, retention, and growth. For this purpose, Zeta offers solutions in the areas of Customer Data Management and Omnichannel Engagement, with Zeta Programmatic being part of Omnichannel Engagement, intended to boost conversion via "every channel". Therefore, Zeta's goals are to provide detailed insight into consumer and market behavior and to provide the ability to respond to them at the same time.