Adobe Advertising Cloud vs. Bynder

What is Adobe Advertising Cloud?

Adobe Advertising Cloud is an independent media buying platform that includes four products: DSP, TV, Search, and Creative. Among other things, the tool offers an Omni-channel DSP that supports TV, video, display, native, audio, social media, and search campaigns in one workflow. In addition, it connects isolated data sources so they can be analyzed and segmented, enables personalized real-time advertising experiences, and uses AI to maximize conversions. A demo can be requested via the website.

What is Bynder?

Bynder's Digital Asset Management platform helps teams to collaborate in the cloud and publish impactful content faster. Bynder offers a solution that is individually customizable to each customer, to scale content creation, shorten market launch time, and thus increase the ROI of content marketing. With nearly 4000 customers from various sectors and more than 80 integration partners, Bynder is reportedly one of the leading providers of Digital Asset Management for customer experience. The intuitive user interface, strong portal functions, and add-on modules such as Brand Templates or Bynder Studio make the tool a no-brainer for brands like SIXT, Spotify, Jägermeister, Siemens, and many others.