ADFERENCE vs. metoda

What is ADFERENCE?

The ad-tech company ADFERENCE has been a subsidiary of ABOUT YOU since 2019 and supports advertisers in creating and continually optimizing Amazon Ads campaigns automatically. The software uses machine learning algorithms to fully automate the optimization of budgets, keywords, and bids along different strategies. ADFERENCE currently manages an advertising budget of over 500 million Euros. Pricing: Choice between 5 packages - starting with the "Starter" from €199/month.

What is metoda?

Amazon and e-commerce are undisputedly the places where companies can grow most effectively.

With metoda, you can take your full funnel marketing to a new level, regardless of whether it's Sponsored Ads, Display Ads (DSP) or Amazon Marketing Cloud (AMC). Measuring, analyzing and optimizing every point of the customer journey - that is the focus of metoda's Managed Tech Solution. This sets you apart from the competition and opens up new potential for success.

metoda is one of the few proven Amazon Advanced Partners worldwide and relies on three powerful core concepts to achieve the best results:

metoda TECH:

Proprietary technology for Sponsored Ads + DSP optimization to drive profitable traffic to product detail pages (ASINs), brand stores and external websites.

metoda DATA:

Powerful APIs + crawling technology for detailed insights into the e-commerce market to improve visibility and performance on price search engines and monitor competitors.

metoda EXPERTS:

Certified Amazon Ads Specialists, Data Scientists and Amazon Senior Consultants are available for the decisive competitive advantage in full funnel marketing.

Together, the three core concepts provide the perfect solution to take your e-commerce business to a new level: