ADFERENCE vs. Helium 10

What is ADFERENCE?

The ad-tech company ADFERENCE has been a subsidiary of ABOUT YOU since 2019 and supports advertisers in creating and continually optimizing Amazon Ads campaigns automatically. The software uses machine learning algorithms to fully automate the optimization of budgets, keywords, and bids along different strategies. ADFERENCE currently manages an advertising budget of over 500 million Euros. Pricing: Choice between 5 packages - starting with the "Starter" from €199/month.

What is Helium 10?

Helium 10 sees itself as an all-in-one solution for Amazon E-commerce. The efficient organization of products can be achieved, among other things, through a large ASIN database, analytics on seasonal trends or profit estimates, a keyword analysis feature, a guided listing creation, monitoring, and PPC management tools. According to their own statement, the tool has a customer base of more than one million users. These can also use Helium 10 on mobile as an app for iOS or Android. Interested parties have the opportunity to register for free initially, but the free version is very limited. Moreover, four standardized packages between $37 and $397 per month and an individual enterprise bundle are available for selection.