AdButler vs. goTom

Was ist AdButler?

AdButler ist eine Ad Serving Plattform, die sich an Publisher*innen und Advertiser*innen richtet. Sie bietet Lösungen zur Monetarisierung digitaler Inhalte durch verschiedene Ad-Formate. Die Plattform umfasst Funktionen wie Display-, Video- und Native Ad Server, einen Self-Serve Marketplace sowie APIs für individuelle Anpassungen. Die Preisgestaltung erfolgt über ein flexibles Modell, das eine 14-tägige kostenlose Testphase ohne Kreditkarte ermöglicht.

What is goTom?

goTom offers a solution for digital advertising sales and execution across display, retail media, CTV, and digital audio. Built for the sell-side, it serves as a CRM to manage contacts, customer data, and activities while handling complex media conditions. goTom automates media planning, order processing, campaign monitoring, billing, and publisher payouts. It integrates with ad servers, SSPs, CRM/ERP tools, and BI systems, streamlining workflows and reducing workload.

The platform specializes in:

CRM
Order Management
AdOps Automation
Publisher Management
Invoicing
Business Intelligence

Pricing for the platform starts at EUR 1,500 per month for publishers and EUR 2,200 per month for larger companies, with customized pricing available for complex needs.

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AdButler

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