What is a Main Keyword?

1. What is a main keyword?
2. How do you find suitable main keywords?
3. How do you use main keywords on your website?
4. How do you optimize your website for main keywords?

A small term, but a big impact if you deal with it properly. SEO has been an important channel for getting customers, traffic, reach and the like for years. But as time progresses - and on the internet it feels faster than real time - the Google algorithm and its updates become more complex. So you always have to stay up to date. However, what the main keyword is and what impact it has on your website is one of the basics.

We explain to you what the main keyword can do, how you find your matching main keywords and which mistakes you should avoid in this context.

What is a main keyword?

As the name already suggests, the main keyword plays a superior role when it comes to keywords for SEO. The term focus keyword or alternatively keyword focus is often synonymously used. This means the keyword that shows a search engine what the basic theme of a post or a page is.

A main keyword can also consist of several words, for example "SEO Tools". So the combination is the main keyword.

How do you find suitable main keywords?

Superficially seen, you can derive the main keyword from the topic of your post or your page. If you want to write a blog post on "corporate management", that's exactly your focus keyword. Afterwards you check the search volume and how it is used by competing websites using SEO tool,.

Just don't exaggerate the use of the main keyword. This only harms your site. It's better to use the main keyword in different forms.

So, the 3 checks on how to find the perfect main keyword are as follows:

• Define the topic to which the post or page is to be found.
• Use SEO tool for keyword research to check competition and search volume.
• Use different forms of the main keyword in the text (e.g. the plural or a synonym).

Which SEO tools do you use best for main keyword research?

To find the suitable main keyword and the secondary keywords for a complete keyword set, you use best SEO tools,. The amount of softwares you find on the net is enormous. That's why our comparison platform OMR Reviews will make your life easier. There you will find SEO tools rated by other users and their experience reports.

Keep in mind that not every SEO tool automatically masters a keyword research. In SEO, extremely many features are used, which is why there is hardly an SEO software that masters everything. Therefore, SEO managers often use two, three tools with different focuses. Good News: There are also free SEO tools,.

How do you use main keywords on your website?

While secondary keywords act as a supplement in the text, a main keyword is placed in meta-title and description as well as in the custom-URL and headline - for example "What is a main keyword?". Nowadays, it is also advisable to perpetuate the focus keyword in the ALT description, as Google uses this as a reference to better understand images in posts.

ALT is the abbreviation for alternative text. This describes pictures so that visually impaired people can have the ALT text read out by software. Accessibility is a big topic in search engine optimization.

How do you optimize your website for main keywords?

The inflationary use of a main keyword is not desired. Rather, the main keyword sets the direction: If the main keyword is shoe, you can expect several 100,000 search queries. To specify it, you look at which secondary keywords go with it. If your site is about customizable sneakers, for instance, a search engine will quickly be able to specify for the user what pushes you in the search results - provided the quality of the SEO text, and other criteria are met. Just stick to the WDF*IDF method.

What common mistakes can you avoid?

• Keyword stuffing: This refers to the excessive use of a keywords. This method is penalized by search engines and would lead to the wrong goal for you: zero reach!
• Not one and only: Using only the main keyword for a page also leads to the wrong direction. With a thorough keyword research, you will get an entire keyword tree that derives from the main keyword. This will make Google measure the added value of your site more positively and understand the relevance for readers.
• Keyword cannibalism: Never let multiple pages on your site rank for the same keywords. The same main keyword yes, entire identical keyword sets no!