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Scott Peterson 8/8/2024The new place to reach younger audiences is... on Reality TV? 
SearchSocialScott Peterson 7/26/2024Combining push and pull marketing—How TikTok ads can boost your Google search performance
From the Gray AreaOnline MarketingScott Peterson 7/18/2024Why Trump merchandise is going through the roof on the internet 
Talk of the TownScott Peterson 7/9/2024GO big or go home? Breaking down the visibility and ROI for sponsors at EURO24Content Library
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Explore clear and concise explanations of essential online marketing terms in the OMR Content Library.
Meta Advertising
The meta platforms Instagram and Facebook are the first choice for many companies when it comes to attracting new customers. A quarter of the global b
Performance Marketing
Performance marketing is a discipline of online marketing that refers to the \nperformance, measurability and optimization\n of marketing measures. Be
Artificial intelligence (AI)
Artificial intelligence (AI) is the attempt to replicate human behavior with technical possibilities. This opens up new opportunities for companies an
Hot topics
Kickoff time for Netflix? What are Netflix's live sports aspirations after the NFL deal?Millions in revenue with chatbots—Has Character.ai stumbled on the first-functioning AI business model?
How faceless car influencer “Gercollector” has reached millions and revved up his business
World-soccer star Toni Kroos and top German streamer Elias Nerlich set to launch The Icon League–and challenge Kings League and Baller League
"Healthy" drinks brands are booming: How Olipop, Celsius, Liquid Death & co. have become worth billions
Just clicks away from cheap knockoffs: Dupe.com has gone viral thanks to a controversial usage of image recognition tech. 
Made in America? Nominal US footwear brand Autry is on pace for EUR 130m in revenue—thanks to the Italians
A success story 30-years in the making: luxury brand Miu Miu
For the biggest German YouTube channel, making millions was child’s play.
How Artificial Intelligence From Asset Management Tools Helps in Brand Building and Branding
E-Invoicing: Everything You Need to Know!
How to Set Up Your Instagram Shop
With This Checklist, You Implement an Online Store
How Creative Automation ensures greater efficiency, consistency and scalability
The 9 Best Online Shop Ideas
Kano Model of Customer Satisfaction
Choosing the Best Marketing Automation Tool (Guide)
The 9 Best HR Softwares for Medium-Sized Businesses
Deshalb lohnt sich Podcast-Werbung für B2B: Interview mit Julian Nagel von Along
Ab wann ist ein Branded Podcasts erfolgreich?
Branded Podcast: Vorteile von Content Marketing für deine Brand
Benchmark-Analyse: Potenziale für Branded Podcasts finden und ausschöpfen
Branded Podcast Strategie – So macht ihr Content für eure Zielgruppe
Was ist ein Podcast: Definition, Bedeutung, Beispiele
Branded Podcast – So gelingt der Spagat zwischen Branding und ContentPodcast-Software: Tipps für Tools, die euren Workflow unterstützen
Unternehmenskultur hörbar machen: Die Vorteile von Podcasts im Employer BrandingWould you like to be well informed about online marketing topics and receive the latest news? Then subscribe to our newsletter now!
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