For a filming permit, journalists can contact the PR team at presse@omr.com.
Press 
Press & Media – OMR Festival 2026
Find all the important information about the OMR Festival here. Accreditation, press releases, and more.
OMR26 – in cooperation with
Footage of the OMR Festival
Impressions of the OMR Festival can be found here (Credit: Photographer's Name). For specific image requests, please contact presse@omr.com.
Latest Press Releases
Current information and press releases from OMR can be found here.
30.3.2026
ZAH1DE and Mark Forster – Extraordinary Music Careers at OMR26
Experience ZAH1DE, Serdar Boğatekin, and Mark Forster on the stages of the OMR Festival 2026
12.4.2026
AG1, Pinterest, Klarna: Leading Brands, Platforms & Fintechs at OMR26
Kat Cole is CEO of AG1, Malik Ducard is CCO of Pinterest, and David Sandström serves as CMO of Klarna. All three will share insights, challenges, and learnings on the stages of the OMR Festival on May 5th and 6th in Hamburg.
12.3.2026
Heidi Klum and Roland Emmerich to Appear at OMR Festival 2026 in Hamburg – Two World-Class Careers ‘Made in Germany’
The ‘Queen of Entertainment‘ and the ‘Master of Disaster‘: Heidi Klum and Roland Emmerich are coming to the OMR Festival in Hamburg
20.2.2026
From Google to Reddit: These experts will share their knowledge on search ad business, community power, and global brand insights at OMR festival
Brendon Kraham, Laura Nestler and Leonardo Aizpuru will be attending the OMR Festival 2026 in Hamburg on May 5th and 6th.
16.9.2025
OMR Festival 2026: Quarterback legend Tom Brady and tech and AI pioneer Meredith Whittaker speak in Hamburg
From AI and privacy to marketing trends and personal brands: Tom Brady and Signal CEO and AI pioneer Meredith Whittaker are among those who will take the stage at the OMR Festival 2026.
31.7.2025
OMR Frames produces HSV documentary “ALWAYS HAMBURG” – release on August 22 on ZDF streaming portal
With the documentary “ALWAYS HAMBURG” the media brand OMR offers exclusive insights into the unique soccer history of HSV for the first time.
OMR26: Accreditation information for media representatives
Press accreditations for the OMR Festival can be applied for online on this website. The content of Finance Forward will take place in the overall OMR program. There is no separate accreditation for Finance Forward. The following sections contain all relevant information regarding the accreditation process for media representatives.
Accreditation guidelines for press
Press accreditation is exclusively reserved for the purpose of journalistic reporting. We ask for your understanding that it may take several days to verify accreditations due to the large number of requests. We are unable to provide press accreditation to the following groups of people: Persons without a journalistic background (e.g. account managers, sales managers, advertising managers, PR consultants, social media managers and private accompanying persons), persons who present a written assignment from a freelance journalist and persons who are only active privately on social networks.
Registration open for press accreditation
Media representatives can now register for press accreditation for the OMR Festival 2026. Please note the accreditation guidelines.
FAQS: Accreditation
All information about the accreditation process
I already have a ticket but require a filming permit for the OMR Festival.
Does the press ticket apply for both days?
Yes, the press ticket is valid for both days.
Is the accreditation free of charge?
Yes, press accreditation for the OMR Festival is free.
Who can submit a request for press accreditation?
Press accreditations are reserved for active media representatives (e.g. journalists, photographers, camera crews, or bloggers) and are granted exclusively for the purpose of journalistic coverage of the festival.
We are unable to provide press accreditation to the following groups of people:
Individuals without journalistic credentials (e.g. account managers, sales managers, advertising managers, PR consultants, social media managers, as well as private accompanying persons), individuals who present a written assignment from a freelance journalist, and individuals who are active exclusively in social networks in a private capacity.
Do I need separate accreditation to attend Finance Forward content?
The content of Finance Forward is integrated into the overall OMR program and takes place across the various stages. With their press accreditation, journalists can therefore attend both OMR26 and FFWD26 content. There is no separate accreditation for Finance Forward.
When can I expect a response regarding my press accreditation request?
We review requests continuously and will respond as soon as possible. Please understand that due to the high volume of inquiries, the accreditation review may take several days.
Can I register on behalf of my colleagues using the accreditation form?
Yes, you can. However, our system only permits one registration per email address. Every person applying for a ticket must use a unique email address.
FAQS: Press at OMR26
Information for Accredited Press
Is there a lounge area for press representatives?
Yes, all press representatives with a press badge have the opportunity to use the on-site press lounge, located in Hall A4 on the 2nd floor.
Are there facilities available that can be booked for interviews?
Yes, accredited journalists can book a room for interviews via OMR (free of charge). This room is located in Hall A4 on the 2nd floor and must be booked in advance. Please contact presse@omr.com for this purpose.
Will the stage content be broadcast via livestream?
This year, as in 2025, we will not be offering a general livestream of the OMR stage program.
Can I arrange interviews with speakers in advance or on-site?
Many speakers at the OMR Festival are happy to be available for interviews. We ask you to approach the respective speakers and their management directly with interview requests.
Is it possible to collect my badge before the OMR Festival begins?
Yes. To avoid wait times on May 5 and 6, you have the option to get accredited in advance. On Saturday, May 2 from 11 AM to 7 PM at TORTUE Hamburg. On Sunday, May 3 from 11 AM to 7 PM at TORTUE Hamburg. On Monday May 4 from 10 AM to 9:30 PM at the East Entrance (Eingang Ost) of Hamburg Messe.
From what time can press representatives enter the exhibition area?
Press representatives will have access to the exhibition grounds starting at 8:30 AM on May 5th and 6th, 2026. We recommend using the North Entrance (Eingang Nord)
Can I bring my camera equipment onto the festival grounds?
Please note: Bags larger than DIN A4 are generally not permitted in the Conference Stage (Hall B7). In Hall B5, this rule applies during the Aftershow in the evening. Press representatives wishing to bring larger bags (e.g., for camera equipment) into Halls B5 and B7 must first proceed to a security check. These checks are located at all venue entrances (North Entrance/Eingang Nord is recommended). Once security personnel have inspected your bag, it will be marked with a tag/band. This tag authorizes you to take your bag into Halls B7 and B5. Please be aware that security staff at the hall entrances may perform additional spot checks. Handcarts are strictly prohibited in Halls B7 and B5. Larger luggage can be stored at the cloakrooms located at the entrances for a security fee of €15, and jackets/coats for €5.
I have received my digital press ticket. Where do I collect my badge on-site?
All press representatives must register at our accreditation points at the exhibition entrances (for the press, we recommend Entrance North) before entering the exhibition grounds. At the counters, you'll need to show your digital press ticket and your ID. Afterwards, you will receive your badge and can enter the exhibition area.
FAQs: Photographers & camera teams at OMR26
Everything about Photo & Video
I need a filming permit for the OMR Festival.
Journalists can request a filming permit by contacting the PR team at presse@omr.com.
Where can I film inside Hall B7 (Conference Stage)?
Camera teams and photographers can use the press platform in Hall B7 for photos and video recordings of the Conference Stage. All accredited press members have access to the press platform. Upon request, they may also tap into the audio at the FOH (Front of House), located next to the press platform.
Are there restrictions on filming certain performances in Hall B7?
Restrictions for specific sessions will be communicated shortly via email by the OMR PR team.
Why should camera teams use wired instead of wireless microphones?
Camera crews are requested to conduct interviews without wireless equipment and use cables exclusively. The wireless channels are needed internally to ensure the smooth and secure operation of the OMR Festival. If you have any questions, press representatives, camera crews, and those responsible for camera operations can contact presse@omr.com.
Where can I park?
There are no designated parking spaces for camera teams. We recommend using public transportation or allowing extra time to search for parking lots. Parking is available in the Messe Parking Garage. Messe Ost underground parking is not available for public use.
Can I bring my camera equipment onto the festival grounds?
Please note: Bags larger than DIN A4 are generally not permitted in the Conference Stage (Hall B7). In Hall B5, this rule applies during the Aftershow in the evening. Press representatives wishing to bring larger bags (e.g., for camera equipment) into Halls B5 and B7 must first proceed to a security check. These checks are located at all venue entrances (North Entrance/Eingang Nord is recommended). Once security personnel have inspected your bag, it will be marked with a tag/band. This tag authorizes you to take your bag into Halls B7 and B5. Please be aware that security staff at the hall entrances may perform additional spot checks. Handcarts are strictly prohibited in Halls B7 and B5. Larger luggage can be stored at the cloakrooms located at the entrances for a security fee of €15, and jackets/coats for €5.
Can I bring a handcart onto the exhibition grounds to transport my camera equipment?
Yes. To do so, please head to the security check at the North Entrance (Eingang Nord). Please note: Handcarts are not permitted inside Hall B7, nor are they allowed in Hall B5 during the Aftershow in the evening.
Do I need a press vest?
The wearing of a press vest is mandatory for all photographers and camera crews operating around the stages. Failure to display a press vest may result in security requesting that you vacate the stage area.
Where do I pick up the press vest?
You can pick up your press vest on May 5 & 6 in the Press Lounge (Hall A4, 2nd floor). Opening hours are from 9:00 AM to 6:00 PM. We kindly ask you to return your vest here or at any of the Info & Support counters after the event.
Get in touch
PR & Press relations OMR