Table of contents
- Brendon Kraham: The Search Strategist
- Laura Nestler: The Community Expert
- Leonardo Aizpuru: The Brand Builder
Brendon Kraham is the Vice President of Search & Commerce Global Ads Solutions at Google, overseeing the multi-billion dollar Search Ads business and product strategy. Laura Nestler is the Vice President of Community at Reddit and knows better than anyone what it takes to build loyal communities. And Leonardo Aizpuru, Global CMO at Nespresso, ensures that an everyday essential remains a powerhouse global brand. All three will be at the OMR Festival in Hamburg on May 5th and 6th, 2026.
With about two and a half months to go until OMR Festival 2026, the momentum is building. We’re ramping up the announcements for speakers, exhibitors, Masterclasses, Guided Tours, Side Events, and more.
In the past, keeping track of all the options and formats to find the topics that fit your individual needs could be quite a challenge. Our new Journeys are here to change exactly that. They bundle the dozens of topics and interests represented at the festival into nine overarching categories—helping you find exactly what will move the needle for you. And, of course, these three speakers will be part of these thematic worlds:
Brendon Kraham: The Search Strategist
Brendon Kraham is convinced: The AI revolution is an even more significant turning point than the shift to the mobile internet. And as VP of Global Search Ads & Commerce at Google, he is naturally playing a central role in this transformation. With "Gemini," "AI Overviews," and "AI mode," the company is one of the key drivers of this revolution, ensuring that search continues to evolve away from static keywords toward agentic, multimodal, and more personalized experiences.
On the Conference Stage, Brendon Kraham will provide exclusive insights into how Gemini, AI Overviews, and AI mode are changing the way people discover information—and how brands can leverage these new opportunities to generate real growth in the era of artificial intelligence.
Laura Nestler: The Community Expert
Laura Nestler boasts a 20-plus-year track record of building strategic, scalable community systems. As Vice President of Community at Reddit, she leads the team responsible for key initiatives in moderation, governance, and international community growth. Prior to her role at Reddit, Laura served as Global Head of Community at Duolingo.
The potential for brands to leverage communities has arguably never been greater than it is today. However, every community—depending on its niche—comes with its own unique set of rules and expectations. Clumsy pandering usually backfires. At OMR Festival 2026 in Hamburg, Laura Nestler will explain what truly matters in community building and the vital role platforms like Reddit can play in that journey.
Leonardo Aizpuru: The Brand Builder
Leonardo (Leo) Aizpuru is the Chief Marketing Officer of Nespresso, overseeing the global end-to-end marketing organization—from product and brand to Consumer Insights (CMI) and corporate communications. Put simply: in his role, he decides how one of the most iconic coffee brands in the world presents itself globally.
Since joining in February 2025, Leo Aizpuru has brought over 18 years of marketing expertise from within the Nestlé Group. During this time, he successfully developed some of the most prominent coffee and beverage brands and held senior marketing leadership positions across various regions. He is renowned for unlocking new growth potential, strengthening brands, and driving innovative ideas. He is set to play a decisive role in shaping the next chapter of Nespresso’s brand and corporate evolution—and he might just give us a glimpse of what that looks like at OMR Festival 2026.
OMR Festival