KPMG

The modern workplace is facing a radical redefinition: how are work, departments, and organizations changing through the interplay of technology, people, and regulation? Artificial intelligence, new skill requirements, and an increasing shortage of skilled labor are forcing companies to rethink their business models. AI is rapidly evolving toward autonomous or semi-autonomous agents that perform tasks independently, prepare decisions, and orchestrate processes. In this masterclass, KPMG shows you how a new level of automation is emerging, where your employees work side-by-side with digital assistants. Learn how to develop your company into an agentic organization and successfully design the modern workplace at the intersection of human and machine. KPMG provides the roadmap for this transformation.

Loneliness, distrust in digital media, and fading brand loyalty define our time. This is where strong communities come in: they create belonging, trust, and real connection—the things people seek most today. In this masterclass, KPMG and industry experts show why brands will no longer win through mere attention, but through resonance and community. Learn how to successfully transition from transactional to relational marketing and when "community first, transaction second" becomes your central formula for success. If you want to understand how to create real relevance today and sustainably activate your own communities, this masterclass is for you. KPMG provides the strategic framework to transform audience reach into deep, loyal brand ecosystems.