Amazon Ads

You're running campaigns across multiple channels, but which KPIs actually matter? And how do you connect the dots when everything lives in different silos? In this Masterclass, Bosch shares how they tackled these challenges with Amazon Ads — from selecting the right KPIs to activating first- and third-party insights for engagement rates that moved the needle, including how they leveraged Amazon DSP to scale programmatic reach. You'll walk away with: a practical framework for choosing KPIs aligned with real business outcomes, proven tactics for using first- and third-party insights across channels, a look at how Amazon DSP fits into a cross-channel strategy, and a live walkthrough of how Bosch unified multi-entity campaigns.

In this Masterclass, Amazon breaks down what Amazon Ads offers in the Live Sports space: from Prime Video Live Sport to Twitch and custom activations. Amazon walks you through the available booking options and packages so you know exactly how to activate Live Sports for your brand. The highlight of this session is an exclusive case study on the Icon League on Twitch. Together with Würth MODYF and agency Movesell, Amazon shows how a campaign in the Live Sports environment can deliver results. Whether your goal is brand awareness or performance – this is where you can learn how to win the game.

In this Masterclass, Omnicom's PHD EMEA Biddable Activation Hub and the Amazon Ads Ad Tech team share insights-driven strategies and advertising solutions that can help brands connect with relevant audiences. Using the automotive industry as an example, explore approaches to understand customer journeys, reach audiences at meaningful moments, and evaluate campaign performance.