Amazon Ads

You're running campaigns across multiple channels, but which KPIs actually matter? And how do you connect the dots when everything lives in different silos? In this Masterclass, Bosch shares how they tackled these challenges with Amazon Ads — from selecting the right KPIs to activating first- and third-party insights for engagement rates that moved the needle, including how they leveraged Amazon DSP to scale programmatic reach. You'll walk away with: a practical framework for choosing KPIs aligned with real business outcomes, proven tactics for using first- and third-party insights across channels, a look at how Amazon DSP fits into a cross-channel strategy, and a live walkthrough of how Bosch unified multi-entity campaigns.

In this Masterclass, Omnicom's PHD EMEA Biddable Activation Hub and the Amazon Ads ad tech team share insights-driven strategies and advertising solutions that help brands connect with relevant audiences. Using the automotive industry as an example, explore approaches to understand customer journeys, reach audiences at meaningful moments, and evaluate campaign performance.