VTEX Commerce Platform vs. Smarter Ecommerce (smec)

Smarter Ecommerce, or short smec, specialises in elevating Search Engine Advertising, offering online retailers intelligent software paired with expert services to align PPC strategies with core business objectives.

Instead of just throwing ads out there, smec makes sure they're precisely aligned with what the retailer wants to achieve. Whether it's improving ROAS, pushing certain product lines, or just ramping up overall profitability - smec’s software tailors ad campaigns to match these goals.

The best part? Cross-channel optimization! The software doesn't just look at one platform – smec’s proprietary AI model combines data from Google and Microsoft for a more cohesive strategy. Plus, smart automation does the hard work, so marketing teams can focus on the bigger picture.

This puts retailers back in control of their campaigns, allowing them to fine-tune ad platform algorithms in line with their business objectives. Plus, with advanced experimentation frameworks and actionable insights, they can see exactly how their ads are performing and tweak them for better results. And with +40 experienced PPC experts on board, smec can get you up to speed quickly and confidently.

smec’s distinctive approach reflects the shift from manual campaign management to more strategic steering of ad platforms' algorithms, providing online retailers with the technology and insight they need to stay ahead in the competitive world of ecommerce advertising.

smec is one of Europe's largest Google Premier Partners and a three-time Microsoft Retail Partner of the Year in EMEA. smec manages an advertising volume of over €500 million for more than 360 global clients such as Decathlon, Snipes, THG, REWE, Intersport and many more.