Verve (AppLift) vs. Taptica

What is Verve (AppLift)?

Verve, a mobile AdTech company from North America, offers, through its merger with PubNative and Applift in 2020, not only a platform for mobile marketing but also expertise in Global Mobile Ad Exchange and Global Mobile Growth Performance Marketing. The newly formed company operates under the name Verve Group. The three already established companies within the Media and Games Invest (MGI) Group thus combine their forces and together focus on the further development of a common advertising platform.