Verve (AppLift) vs. Celtra

What is Verve (AppLift)?

Verve, a mobile AdTech company from North America, offers, through its merger with PubNative and Applift in 2020, not only a platform for mobile marketing but also expertise in Global Mobile Ad Exchange and Global Mobile Growth Performance Marketing. The newly formed company operates under the name Verve Group. The three already established companies within the Media and Games Invest (MGI) Group thus combine their forces and together focus on the further development of a common advertising platform.

What is Celtra?

The Celtra tool was first launched in 2010 and underwent a rebranding in the summer of 2020. The company operates internationally and also has a location in London. The cloud-based software is designed to automate all phases of a creative production, such as campaigns, included but not limited to, accelerating time-to-market, designing brand templates, and reducing manual design tasks. Furthermore, the solution 'Creative Enablement' includes the design, production, and reporting of video and display ad products. Currently, over 400 users are said to be using Celtra.