TubeMogul vs. TargetVideo

What is TubeMogul?

TubeMogul is a Programmatic Advertising Software, which launched in 2007 and became part of Adobe's DACH organization in 2017. The features of the software include planning tools for programmatic media buying with numerous digital formats and integrated data partners, and access to premium or open-exchange inventory. There is also a dashboard to evaluate inventory, target audience, visibility, and creative performance in real-time, as well as machine learning-based optimization tools to increase efficiency at the campaign and channel level, according to TubeMogul.

What is TargetVideo?

TargetVideo is a global leader in video ad solutions, providing digital publishers with a robust platform for content distribution, management, and ad yield optimization. Their advanced video player and ad technology, combined with OTT and CTV solutions, enable seamless cross-channel monetization.

Reaching over 100M unique users monthly, TargetVideo creates premium video ad placements and marketing strategies for advertisers and agencies. As an innovator in video advertising, they provide extensive services to help advertisers and publishers enhance their digital presence.