TubeMogul vs. Smartly.io

What is TubeMogul?

TubeMogul is a Programmatic Advertising Software, which launched in 2007 and became part of Adobe's DACH organization in 2017. The features of the software include planning tools for programmatic media buying with numerous digital formats and integrated data partners, and access to premium or open-exchange inventory. There is also a dashboard to evaluate inventory, target audience, visibility, and creative performance in real-time, as well as machine learning-based optimization tools to increase efficiency at the campaign and channel level, according to TubeMogul.

What is Smartly.io?

Smartly.io is designed to automate the social advertising process for businesses. Through the platform, which intends to link creativity, data, and media, teams from different departments can collaborate in content production and design. Users can create personalized on-brand social ads using dynamic photo and video templates. Campaigns can be launched across various social media and centrally controlled via Smartly.io. The pricing structure is proportional to the monthly advertising spend, with a monthly fee of € 5,000 for less than € 100,000 in ad spend.