TubeMogul vs. Smartly.io

TubeMogul is a Programmatic Advertising Software, which launched in 2007 and became part of Adobe's DACH organization in 2017. The features of the software include planning tools for programmatic media buying with numerous digital formats and integrated data partners, and access to premium or open-exchange inventory. There is also a dashboard to evaluate inventory, target audience, visibility, and creative performance in real-time, as well as machine learning-based optimization tools to increase efficiency at the campaign and channel level, according to TubeMogul.