Tapjoy vs. Smaato

Smaato's digital AdTech platform is an ad server that optimizes revenue growth across channels and in self-service. Publishers can manage their first-party data and their entire inventory in one place. Marketers gain access to this inventory and can reach their target audiences around the world and on any device. Smaato allows users to market and fill mobile display advertising spaces (e.g., banners, videos, etc.) both automatically and in real time. Smaato is headquartered in San Francisco and has additional offices in Hamburg, New York, Beijing, and Singapore.