Tapjoy vs. ironSource Mobile

What is Tapjoy?

Tapjoy is an advertising network that specializes in offerwalls to connect mobile app developers and advertisers. Mobile games in particular utilize Tapjoy's platform, which offers high eCPMs for Android in the USA. The platform allows users to voluntarily interact with advertising and receive rewards in return, creating effective user retention. Tapjoy offers both Cost-Per-Engagement and CPA campaigns, and helps developers in maximizing their app revenues through fully customizable, efficient offerwalls.

What is ironSource Mobile?

Founded in 2010, ironSource Mobile has international representation with a European location in London. The tool offers, among other things, an in-app video ad network and a data-driven user acquisition platform. With the help of Software Development Kits (short SDKs), it aims to make the app business scalable. Through "ironSource UA campaigns", users can always pay competitive app advertising prices thanks to a proprietary (real-time) bid optimization technology and the so-called "ROAS Optimizer", and can place advertising in apps via the "App Distribution Platform". In addition, the ironSource Mediation Platform offers various monetization models - target group: developers.

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Tapjoy vs. ironSource Mobile

Tapjoy

ironSource Mobile

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ironSource Mobile

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ironSource Mobile

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ironSource Mobile

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