Tailwind vs. Falcon.io

What is Tailwind?

Tailwind is a scheduler for Pinterest and Instagram. The tool is referred to internally within the company as the best solution when tangible results need to be achieved in the shortest possible time. According to its own statement, it is used by more than 700,000 brands worldwide. The beginnings of Tailwind date back to 2011 – since then, the solution has been continuously expanded. Today, not only can corresponding social media content be planned precisely, but there is also an extensive creator, analytics, a large community, and much more. Tailwind is either free or available in three different pay versions – currently from $119.88 to $479.88. The prices are tiered primarily according to the included social media profiles and the posts per month.

What is Falcon.io?

Falcon.io, a software from neighboring Denmark, sees itself as a central solution for all requirements in social media marketing. This allows you to keep an overview of activities on your own social media channels, plan and control content ideally, and create advertising campaigns. In addition to monitoring activities, Falcon.io is supposed to provide valuable insights, including: what interests prospects and what topics they are discussing. Different packages are available, the price for small teams starts at $129 / month.