Smarter Ecommerce (smec) vs. Google Search Ads 360 (SA360)

Smarter Ecommerce (smec) is a leading PPC software provider and performance marketing agency that helps ecommerce brands achieve better business outcomes through AI-driven optimization of Google Ads and Microsoft Advertising.

The smec platform connects and activates first-party business data - including profit margins, customer lifetime value (CLV), and other key business metrics - to deliver data-informed advertising strategies. Dynamic Segments allow retailers to optimize for business outcomes such as profitability (POAS), average order value (AOV), and revenue growth, maintaining control over business priorities even as advertising platforms become more automated and less transparent.

The platform's predictive AI adjusts Target ROAS and allocates budgets across all campaigns to improve overall performance and increase efficiency in achieving business objectives. Detailed product and campaign insights provide transparency into how automated campaigns perform, helping PPC teams govern AI effectively and see what's happening inside the "black box”.

By automating routine PPC tasks and centralizing management across Google and Microsoft Ads, smec helps retailers with extensive product catalogs maintain agility and efficiency. Teams can focus on strategic oversight, data quality, and profit optimization, while automation manages campaign execution aligned with live business goals.

In addition to its platform, smec delivers full-service agency support across Google, Microsoft, Meta, and programmatic channels, offering full-funnel strategy, data engineering, conversion tracking, and marketing analytics. This combination of technology, data, and expertise positions smec as a trusted partner for scaling ecommerce performance.

Founded in 2007, Smarter Ecommerce is recognized as a Google Premier Partner, was named a Google Ads Impact Award Finalist in 2025 and is a three-time Microsoft Retail Partner of the Year. smec currently manages over €500 Million in annual ad spend, driving more than €5 Billion in ecommerce revenue for over 350 global retail clients, including THG, Snipes, REWE, Decathlon, EMAG and Intersport.

What is Google Search Ads 360?

With Google Search Ads 360, the management of search campaigns is combined in one tool. Whether search ads from Google or Bing - these can be managed centrally in SA360. The tool has been developed for companies of all sizes and offers various functions.

Key features include:

Merging all advertising data and statistics: With Google Search Ads 360, performance data from different search network campaigns can be merged. Not only campaigns from Google or Bing, but also smaller search networks such as Yandex can be linked to SA360.

Smart Bidding: Search Ads 360 automates the bidding process using machine learning. Bid charts can also be created to graphically display bid frequencies and trends.

Cross-device conversions: If a user clicks an ad on one device but then completes the conversion on another device, those conversions can still be measured in SA360.

Statistics with real-time data: Machine learning enables real-time data to be used in reports to capture performance changes more quickly.

Support & Support: Google Search Ads 360 offers premium support through certified partners like Digitl. This means that if you have any questions or problems, you will receive quick and competent help.

Additional benefits of Google Search Ads 360:

Dedicated bid automation for mobile search ads
Advanced remarketing features
Automatic optimization of shopping campaigns

Digitl GmbH

Digitl is a Google-certified Sales & Service Partner for Google Search Ads 360 and the entire Google Marketing Platform. With a large team of experienced Analytics Consultants, Data Scientists, AdTech Experts, Data Engineers and Cloud Architects, Digitl advises and supports the implementation and ongoing maintenance of Google Search Ads 360. This includes both education and training as well as the further use of data for Improving marketing efficiency, setting up a data protection-compliant first-party data infrastructure and visualizing information.