Singular vs. Nielsen Attribution

Nielsen is a global performance management company that provides an understanding of what consumers watch and what they buy. The Watch area offers reach measurements to media and advertisers across all devices where content - video, audio, and text - can be consumed. In the Buy area, Nielsen offers manufacturers of Consumer Packaged Goods (CPG) and retailers insights into retail performance. By integrating the information from Watch and Buy and other data sources, Nielsen provides its customers with measurements, insights, and analyses. The company offers various solutions for areas of media planning, marketing optimization, content metadata, and audience measurement. Prices can be requested on the tool's website.