SEAlyzer vs. Adspert

SEAlyzer refers to itself as a SEA monitoring software, offering data-driven process automation features. The whole structure is modular and can be used both for free and for a fee. The free features include a Keyword Topic Builder, the Geo Data Analyzer, the so-called Display Hyper Targeting, a simple Content Analysis Tool, and a Keyword Shortener. Paid modules usually build on the free ones, offering advanced audits and so-called keyword expansions. Additional paid modules include Negativation, Traffic Routing, Monitoring, Link Check, Anomaly Detection, PLA Cross Routing, and Location Bidding. SEAlyzer also offers tailor-made "Non-SaaS solutions" to further optimize campaigns and ads in Google AdWords accounts.