Paddle Retain vs. XPLN

XPLN is a premium provider of comprehensive software solutions for Digital Shelf Analytics (DSA), Dynamic Pricing, and Competitive Intelligence. Based in Stuttgart, the company empowers brands and retailers to make confident decisions about their product offerings, positioning, and presentation in e-commerce, helping them maximize their performance. Its capabilities span product availability, content, rankings, retail media, customer reviews, pricing, and competitive analysis across all areas.

The XPLN Suite consists of multiple modules known as “Cartridges.” Each module is specifically tailored to the needs of enterprise customers. With these modules, e-commerce managers can create customized packages to address their challenges and use cases.

The foundation of these solutions is high-quality, high-volume, and high-frequency product data sourced from platforms such as marketplaces, online stores, and comparison sites—our NAKED DATA. Of course, all data is GDPR-compliant and climate-neutral.

Key features and use cases include monitoring and analyzing product availability, product content, rankings, customer reviews, price tracking, dynamic pricing, portfolio analysis, and competitive intelligence across all areas.

XPLN’s Digital Shelf Analytics Suite automates the collection and analysis of real-time market data from e-commerce sales channels worldwide. The data is consolidated into a centralized platform and visualized in dashboards. These versatile solutions give manufacturers greater control, helping them protect their brand image and allocate resources efficiently.

The DSA Suite from XPLN includes the following Cartridges:

• LIVE TRACKER: Product availability tracking – Monitors product availability across all channels and sends alerts when status changes (online/offline, in stock/out of stock).

• DATA STEWARD: Product content monitoring – Ensures product information is complete, accurate, and compliant across all channels.

• SHELF SHIFTER: Ranking monitoring – Analyzes organic and sponsored rankings (Retail Media) of products based on relevant keywords and categories compared to competitors.

• JUDGMENT DAY: Review analytics – Performs quantitative and qualitative analysis of customer reviews, identifying key insights for product development and marketing.

• GATEKEEPER: MSRP/MAP monitoring – Tracks selling prices and alerts users if the minimum advertised price (MAP) or manufacturer’s suggested retail price (MSRP) is undercut.

Integrating with other systems (e.g., PIM, Retail Media) closes the data cycle, enabling data-driven actions to enhance processes and improve product performance in real-time.

Price monitoring is essential in highly competitive and price-sensitive markets, providing transparency on current selling prices. This transparency is the foundation for sophisticated automated repricing with our MARGIN MAXIMIZER, helping businesses maximize margins and revenue.

With Channel Insights, businesses can optimize critical KPIs such as brand protection, revenue and margins, conversion rates, return rates, customer experience, and ROAS. These solutions ensure transparency across all sales channels regarding product positioning, presentation, and performance. Additionally, they enhance collaboration with retail partners, enabling both parties to benefit from an optimized product offering.

XPLN supports major brands and e-commerce businesses worldwide. Users include decision-makers and operational professionals such as product, marketing, pricing, procurement, e-commerce, marketplace, channel, category, and key account managers, as well as executives in brand experience, business intelligence, and C-suite roles (CEO, CMO, etc.).

With SaaS+, XPLN combines AI-powered software with expert knowledge and data consulting to make market data actionable and profitable. XPLN is your trusted partner for Channel Insights, offering personalized support to help grow your e-commerce business.

Developed with enterprise customers’ needs in mind, XPLN is trusted by leading companies across various industries, including Hugo Boss, Gardena, Stihl, Victorinox, POC Sports, Lloyd, De’Longhi, Galaxus, Euronics, and DocMorris.

As a premium provider, XPLN upholds the highest data quality and security standards, ensuring its customers have the confidence to make informed decisions. SLAs, German servers, GDPR compliance, and climate neutrality reinforce this commitment.

Until 2024, XPLN was part of the Parsionate Group, which advised businesses across Europe on data management strategy projects and transformation processes with a team of around 200 employees. Following Parsionate’s acquisition by Accenture, XPLN now benefits from an even more extensive network of data experts. With its deep expertise in product data and a consultancy-driven approach, XPLN’s SaaS+ model enables close collaboration with customers to develop the best possible tailor-made solutions.