Onalytica vs. kolsquare

What is Onalytica?

Onalytica is a software platform that connects brands and influencer communities to create inspiring content. It is aimed at companies that want to improve their brand perception and increase the demand for their products or solutions. The platform provides features for identifying relevant social media influencers, analyzing the influencer community, and measuring the impact of the influencer marketing program. Onalytica's pricing model is not explicitly stated. Interested users can request a demo.

What is Kolsquare?

As of 2018, Kolsquare's 360 Influencer Marketing Suite has been assisting users in optimizing their influencer marketing campaigns or in identifying and contacting suitable influencers, as well as directly handling the influencer payments on the platform. According to their own information, Kolsquare's database includes over 1.6 million influencers with over 5,000 followers from 180 countries and enables authentic and suitable partnerships using Big Data, AI, and Machine Learning. Users receive automated reports including ROI evaluation with Earned Media Value ads as well as the automatic evaluation of stories and postings. Kolsquare includes a CRM for influencers for better categorization, rating, and planning. Campaign management and information can be shared with all team members. A communication tool within Kolsquare allows for direct communication with influencers. Additional features include competitor analysis, social listening, and a Chrome extension on Instagram.