Microsoft Advertising vs. Conductor

What is Microsoft Advertising?

Microsoft Advertising is Microsoft’s performance marketing platform designed to help businesses effectively reach decision-makers in the B2B space. Ads are served across Bing, Yahoo, MSN, and an extensive partner network – ensuring high visibility in professional environments.

Especially in B2B, Microsoft Advertising stands out with lower CPCs, reduced competition, and exclusive placements – including integration with Microsoft products like Outlook and LinkedIn. Features like keyword targeting, custom audiences, and dynamic bidding strategies allow for highly targeted campaign control.

Billing is based on a pay-per-click (CPC) model, with additional options for impressions (CPM) or conversions (CPA). The platform is fully compatible with Google Ads, enabling a seamless import and optimization of existing campaigns.

With detailed reporting, automated suggestions, and real-time performance data, Microsoft Advertising offers full transparency, cost control, and scalability for growing B2B campaigns. The platform itself is free to use – you only pay for active media spend.

What is Conductor?

Conductor is a cloud-based Website Optimization & Intelligence Platform for organic marketing. Conductor is used by companies to increase traffic, engagement and conversion through useful insights from SEO, content and web technology.

How does Conductor work?

With 20 billion keywords, Conductors' Explorer offers endless possibilities for SEO keyword research and analysis to optimize the online presence, as well as competition tracking to analyze competitors' strategies. In addition, the entire online presence (individual assets, from domains and social media pages to Amazon entries in search engines) can be tracked.

Content Guidance and Writing Assistant enable you to find, create and scale powerful content using on-demand AI recommendations.

Conductor Website Monitoring's advanced technical crawling and unique 24/7 monitoring immediately identifies site health issues or other technical errors. In addition, changes to the content can be tested immediately with the help of on-page updates.

Conductor delivers content performance reports and automated, user-friendly reports for every stakeholder.

Conductor is particularly popular with large companies and agencies that want to scale and optimize their SEO and content marketing strategies and measure their SEO ROI.

A free trial is available.

Conductor functions & features

✓ Cloud-based SaaS solution (no installation required) ✓ Keyword research and analysis ✓ Content creation & content optimization ✓ Technical analysis (crawling) ✓ Onpage optimization ✓ Website optimization ✓ Tracking keyword rankings ✓ Measuring performance & market share ✓ Technical SEO ✓ Live-Editor