Microsoft Advertising vs. Channel Pilot Pro

What is Microsoft Advertising?

Microsoft Advertising is Microsoft’s performance marketing platform designed to help businesses effectively reach decision-makers in the B2B space. Ads are served across Bing, Yahoo, MSN, and an extensive partner network – ensuring high visibility in professional environments.

Especially in B2B, Microsoft Advertising stands out with lower CPCs, reduced competition, and exclusive placements – including integration with Microsoft products like Outlook and LinkedIn. Features like keyword targeting, custom audiences, and dynamic bidding strategies allow for highly targeted campaign control.

Billing is based on a pay-per-click (CPC) model, with additional options for impressions (CPM) or conversions (CPA). The platform is fully compatible with Google Ads, enabling a seamless import and optimization of existing campaigns.

With detailed reporting, automated suggestions, and real-time performance data, Microsoft Advertising offers full transparency, cost control, and scalability for growing B2B campaigns. The platform itself is free to use – you only pay for active media spend.

What is Channel Pilot Pro?

Channel Pilot Pro is a cloud-based product data management tool for online retailers, brands, agencies, and B2B companies. Using a feed engine, products can automatically be exported to over 2,500 distribution platforms, social networks, and marketplaces worldwide. With the competition monitoring module, changes in market prices can be observed on all channels and own product prices can be adjusted. In addition, with performance optimization, users have the opportunity to display only high-performance products on all sales channels. Overall, the multichannel tool offers eight modules that help companies control their digital business.