Microsoft Advertising vs. ADCELL

What is Microsoft Advertising?

Microsoft Advertising is Microsoft’s performance marketing platform designed to help businesses effectively reach decision-makers in the B2B space. Ads are served across Bing, Yahoo, MSN, and an extensive partner network – ensuring high visibility in professional environments.

Especially in B2B, Microsoft Advertising stands out with lower CPCs, reduced competition, and exclusive placements – including integration with Microsoft products like Outlook and LinkedIn. Features like keyword targeting, custom audiences, and dynamic bidding strategies allow for highly targeted campaign control.

Billing is based on a pay-per-click (CPC) model, with additional options for impressions (CPM) or conversions (CPA). The platform is fully compatible with Google Ads, enabling a seamless import and optimization of existing campaigns.

With detailed reporting, automated suggestions, and real-time performance data, Microsoft Advertising offers full transparency, cost control, and scalability for growing B2B campaigns. The platform itself is free to use – you only pay for active media spend.

What is ADCELL?

ADCELL is based in the German SME sector and describes itself as the "market-leading affiliate marketing network in this segment". The owner-managed company offers, among other things, secure tracking, personal contact persons (even before program start), an intuitive user interface and clear handling. According to the company's own statements, the company currently has >63,000 active publishers, >2.514 advertisers, > 4 million annual transactions and more than 78,000 advertising materials. ADCELL pays purely performance-oriented, without setup costs or monthly fees.