Lit-X vs. influData

influData enables GDPR-compliant, detailed search and analysis of over 20 million influencers and their audiences on Instagram, TikTok, YouTube, Twitch, Snapchat, Facebook, Whatsapp and LinkedIn along with a comprehensive and customizable campaign management that includes tracking, reporting, and social listening. The tool has already proven its value in over 5,000 campaigns and is suitable for agencies, brands, and companies of all sizes.

Our AI-powered prompt search delivers relevant creators within seconds. In addition, influData offers more than 50 search and filter criteria for creators, audiences, and content. Thanks to AI-generated profile summaries and the interactive Co-Pilot, you get all the key insights on an influencer’s performance, audience data, and brand fit for campaigns at a glance. The influData analyses provide detailed insights into followers and clearly distinguishes real followers from fake ones. This allows you to analyze creators not only faster, but also with more precision.

influData's influencer campaign management tool offers detailed tracking and reporting for both campaigns and individual creators. Social listening, customizable dashboards, semantic analyses, and community insights help you stay on top of how well your campaign is resonating with your target audience. You’ll receive early warnings for potential backlashes, along with deep audience insights and tools for monitoring brand growth and competitor activity. All content - including stories - is automatically detected, stored, and analyzed, providing a solid foundation for data-driven reporting, smart optimizations, and clear performance evaluation.

influData is a GDPR-compliant solution. The data are stored exclusively on European servers.