Kelkoo vs. Rubicon Project

What is Rubicon Project?

Founded in 2007, Rubicon Project is an "ad-exchange platform" that facilitates the purchase and sale of advertising. The tool is thus an automated marketplace for advertising, consisting of a seller and a buyer cloud. A real-time bidding technology allows for targeted addressing of audiences. Solutions for automated media purchases and sales, mobile exchange, programmatic video marketplace, as well as a header-bidding monetization solution can also be utilized. According to its own statements, Rubicon Project reaches more than a billion consumers.