Kelkoo vs. Adition

Adition (technologies) offers tailor-made AdTech solutions for advertisers and publishers - including an ad-serving and targeting platform that can be modularly expanded and allows third-party tool connections as well as white-label solutions thanks to a comprehensive API. It aims to help users achieve maximum marketing or selling efficiency and to future-proof key assets in online marketing. Features that the tool offers include, among others, programmatic advertising, data-driven marketing, monitoring and reporting, and dynamic ads.