Insights² vs. minubo

The Hamburg-based company minubo offers powerful solutions and BI tools for data-driven e-commerce management. minubo is specifically optimized to increase profitability in online retail, improve the profitability of product ranges, and increase customer value in the long term.

In addition to the all-in-one business intelligence software of the same name, the product range includes automated AI insights, DWH data supply, reporting for suppliers, and customized solutions for corporate groups. From data connection and linking using a proven commerce data model to interactive performance analysis and flexible reporting, minubo delivers all the important BI building blocks from a single source. 

Unlike other BI and analytics providers, minubo can easily integrate ERP systems as data sources. In addition, the platform supports connections to popular online shop platforms, merchandise management and warehouse management systems, tracking and marketing tools – and is fully compatible with leading visualization tools such as PowerBI, Tableau, Qlik & Co.

minubo is much more than just a marketing analytics tool: the solution can be used in all areas of the company—from management, controlling, IT/BI, customer insights and sales to purchasing and category management—thus creating a common, data-based decision-making basis for the entire company!