Inmobi vs. ironSource Mobile

Founded in 2010, ironSource Mobile has international representation with a European location in London. The tool offers, among other things, an in-app video ad network and a data-driven user acquisition platform. With the help of Software Development Kits (short SDKs), it aims to make the app business scalable. Through "ironSource UA campaigns", users can always pay competitive app advertising prices thanks to a proprietary (real-time) bid optimization technology and the so-called "ROAS Optimizer", and can place advertising in apps via the "App Distribution Platform". In addition, the ironSource Mediation Platform offers various monetization models - target group: developers.