Image Relay vs. viingx

viingx is a Marketing Content Hub that enables content of all kinds - from images and videos to structured product data - to be aggregated, enriched, organized and made available in various channels. The platform enables the integration of content sources and marketing channels, creating an efficient and seamless ecosystem. Silos are broken down so that marketers and content managers can work creatively and efficiently with content.

viingx offers flexibility for various business requirements and can be used in different scenarios:

• Marketing Content Hub:

  Enables centralized content management and provides a solution for companies looking to replace traditional systems such as DAM and PIM.

• Digital Asset Management (DAM):

  Management and delivery of digital assets in one central location (“single point of truth”)

• Product Information Management (PIM):

  Efficient management and delivery of product information to all relevant sales channels.

• Headless CMS:

  Enables channel-independent management of content for different brands, regions and use cases.

• Brand Management:

  Supports brand managers with comprehensive brand management functions.

• Print Production:

  Simplifies the production and management of print products such as advertisements, catalogs, brochures and other print media.

• Marketing Production Automation:

  Optimization of advertising media production, both for print and digital.

• Flexible data model:

  Enables the aggregation, enrichment and processing of information such as product data, marketing content, prices and customer information for playout in various channels.

• API-first approach:

  Seamless integration into existing IT system landscapes through connectors and APIs.

• Configuration without programming knowledge:

  Thanks to a no-code approach, the software can be configured via graphical interfaces.

• Fast operational readiness:

  Simple configuration and connectors mean the solution is quickly implemented and ready to use.