Google Search Ads 360 (SA360) vs. retailAds

What is Google Search Ads 360?

With Google Search Ads 360, the management of search campaigns is combined in one tool. Whether search ads from Google or Bing - these can be managed centrally in SA360. The tool has been developed for companies of all sizes and offers various functions.

Key features include:

Merging all advertising data and statistics: With Google Search Ads 360, performance data from different search network campaigns can be merged. Not only campaigns from Google or Bing, but also smaller search networks such as Yandex can be linked to SA360.

Smart Bidding: Search Ads 360 automates the bidding process using machine learning. Bid charts can also be created to graphically display bid frequencies and trends.

Cross-device conversions: If a user clicks an ad on one device but then completes the conversion on another device, those conversions can still be measured in SA360.

Statistics with real-time data: Machine learning enables real-time data to be used in reports to capture performance changes more quickly.

Support & Support: Google Search Ads 360 offers premium support through certified partners like Digitl. This means that if you have any questions or problems, you will receive quick and competent help.

Additional benefits of Google Search Ads 360:

Dedicated bid automation for mobile search ads
Advanced remarketing features
Automatic optimization of shopping campaigns

Digitl GmbH

Digitl is a Google-certified Sales & Service Partner for Google Search Ads 360 and the entire Google Marketing Platform. With a large team of experienced Analytics Consultants, Data Scientists, AdTech Experts, Data Engineers and Cloud Architects, Digitl advises and supports the implementation and ongoing maintenance of Google Search Ads 360. This includes both education and training as well as the further use of data for Improving marketing efficiency, setting up a data protection-compliant first-party data infrastructure and visualizing information.

What is retailAds

retailAds is a specialized performance network for online shops and part of the verticalAds Group.

With more than 230 employees at nine locations worldwide, the verticalAds Group offers sector-specific performance marketing solutions in Europe and Latin America. This includes the further investments communicationAds and financeAds as providers of vertical networks.

As part of the VerticalAds Group, retailAds offers technical solutions for online marketing of products and services with a focus on growth and program management – combined with the appropriate service.

Online shops should be able to benefit from a state-of-the-art platform for time-saving & comfortable program management. Sales tools & features should ensure appropriate customer acquisition and generation of new reach.

In addition to the options of a public affiliate network, retailAds also offers solutions and conditions of a private network. In addition, there is the possibility to implement international campaign control in addition to local markets.

The retail(Ads) specialist stands out for the following features:

Technology

Tracking solutions depending on requirements combined with data protection & security standards taking into account current data protection requirements.

Platform & Features

A platform solution developed for the online retail sector with retail-specific tools & features for program management and program administration.

Publisher Quality

Publisher portfolio with a focus on brand safety and fraud prevention. Our network offers access to international collaborations within the verticalAds Group partner network.

Service

Network industry experts offer individual customer strategies for a partner program development with a focus on growth and key account management.

Security & Quality

With over 15 years of existence in the market, the verticalAds Group offers a specialized network solution that not only aims at security and compliance, but also tries to go beyond industry standards. Security concepts are designed to ensure the highest level of security.

For more Information and prices can be requested via the retailAds website.