Google Search Ads 360 (SA360) vs. Conductor

What is Google Search Ads 360?

With Google Search Ads 360, the management of search campaigns is combined in one tool. Whether search ads from Google or Bing - these can be managed centrally in SA360. The tool has been developed for companies of all sizes and offers various functions.

Key features include:

Merging all advertising data and statistics: With Google Search Ads 360, performance data from different search network campaigns can be merged. Not only campaigns from Google or Bing, but also smaller search networks such as Yandex can be linked to SA360.

Smart Bidding: Search Ads 360 automates the bidding process using machine learning. Bid charts can also be created to graphically display bid frequencies and trends.

Cross-device conversions: If a user clicks an ad on one device but then completes the conversion on another device, those conversions can still be measured in SA360.

Statistics with real-time data: Machine learning enables real-time data to be used in reports to capture performance changes more quickly.

Support & Support: Google Search Ads 360 offers premium support through certified partners like Digitl. This means that if you have any questions or problems, you will receive quick and competent help.

Additional benefits of Google Search Ads 360:

Dedicated bid automation for mobile search ads
Advanced remarketing features
Automatic optimization of shopping campaigns

Digitl GmbH

Digitl is a Google-certified Sales & Service Partner for Google Search Ads 360 and the entire Google Marketing Platform. With a large team of experienced Analytics Consultants, Data Scientists, AdTech Experts, Data Engineers and Cloud Architects, Digitl advises and supports the implementation and ongoing maintenance of Google Search Ads 360. This includes both education and training as well as the further use of data for Improving marketing efficiency, setting up a data protection-compliant first-party data infrastructure and visualizing information.

What is Conductor?

Conductor is a cloud-based Website Optimization & Intelligence Platform for organic marketing. Conductor is used by companies to increase traffic, engagement and conversion through useful insights from SEO, content and web technology.

How does Conductor work?

With 20 billion keywords, Conductors' Explorer offers endless possibilities for SEO keyword research and analysis to optimize the online presence, as well as competition tracking to analyze competitors' strategies. In addition, the entire online presence (individual assets, from domains and social media pages to Amazon entries in search engines) can be tracked.

Content Guidance and Writing Assistant enable you to find, create and scale powerful content using on-demand AI recommendations.

Conductor Website Monitoring's advanced technical crawling and unique 24/7 monitoring immediately identifies site health issues or other technical errors. In addition, changes to the content can be tested immediately with the help of on-page updates.

Conductor delivers content performance reports and automated, user-friendly reports for every stakeholder.

Conductor is particularly popular with large companies and agencies that want to scale and optimize their SEO and content marketing strategies and measure their SEO ROI.

A free trial is available.

Conductor functions & features

✓ Cloud-based SaaS solution (no installation required) ✓ Keyword research and analysis ✓ Content creation & content optimization ✓ Technical analysis (crawling) ✓ Onpage optimization ✓ Website optimization ✓ Tracking keyword rankings ✓ Measuring performance & market share ✓ Technical SEO ✓ Live-Editor