Criteo Dynamic Retargeting vs. retailAds

What is Criteo Dynamic Retargeting?

Criteo Dynamic Retargeting is a tool to increase website conversions and reach customers and interested parties through personalized ads. According to their own statements, retargeting ads are supposed to achieve an average 13-fold ROAS and reach 96% of website visitors. Criteo Dynamic Retargeting accesses the ad inventory of 4,500 publishers. The tool can be used for any company size and is used worldwide by approximately 19,500 advertisers. As a company, you only pay for ads that are actually clicked.

What is retailAds

retailAds is a specialized performance network for online shops and part of the verticalAds Group.

With more than 230 employees at nine locations worldwide, the verticalAds Group offers sector-specific performance marketing solutions in Europe and Latin America. This includes the further investments communicationAds and financeAds as providers of vertical networks.

As part of the VerticalAds Group, retailAds offers technical solutions for online marketing of products and services with a focus on growth and program management – combined with the appropriate service.

Online shops should be able to benefit from a state-of-the-art platform for time-saving & comfortable program management. Sales tools & features should ensure appropriate customer acquisition and generation of new reach.

In addition to the options of a public affiliate network, retailAds also offers solutions and conditions of a private network. In addition, there is the possibility to implement international campaign control in addition to local markets.

The retail(Ads) specialist stands out for the following features:

Technology

Tracking solutions depending on requirements combined with data protection & security standards taking into account current data protection requirements.

Platform & Features

A platform solution developed for the online retail sector with retail-specific tools & features for program management and program administration.

Publisher Quality

Publisher portfolio with a focus on brand safety and fraud prevention. Our network offers access to international collaborations within the verticalAds Group partner network.

Service

Network industry experts offer individual customer strategies for a partner program development with a focus on growth and key account management.

Security & Quality

With over 15 years of existence in the market, the verticalAds Group offers a specialized network solution that not only aims at security and compliance, but also tries to go beyond industry standards. Security concepts are designed to ensure the highest level of security.

For more Information and prices can be requested via the retailAds website.