Criteo Dynamic Retargeting vs. Channel Pilot Pro

What is Criteo Dynamic Retargeting?

Criteo Dynamic Retargeting is a tool to increase website conversions and reach customers and interested parties through personalized ads. According to their own statements, retargeting ads are supposed to achieve an average 13-fold ROAS and reach 96% of website visitors. Criteo Dynamic Retargeting accesses the ad inventory of 4,500 publishers. The tool can be used for any company size and is used worldwide by approximately 19,500 advertisers. As a company, you only pay for ads that are actually clicked.

What is Channel Pilot Pro?

Channel Pilot Pro is a cloud-based product data management tool for online retailers, brands, agencies, and B2B companies. Using a feed engine, products can automatically be exported to over 2,500 distribution platforms, social networks, and marketplaces worldwide. With the competition monitoring module, changes in market prices can be observed on all channels and own product prices can be adjusted. In addition, with performance optimization, users have the opportunity to display only high-performance products on all sales channels. Overall, the multichannel tool offers eight modules that help companies control their digital business.