Criteo Dynamic Retargeting vs. ADCELL

What is Criteo Dynamic Retargeting?

Criteo Dynamic Retargeting is a tool to increase website conversions and reach customers and interested parties through personalized ads. According to their own statements, retargeting ads are supposed to achieve an average 13-fold ROAS and reach 96% of website visitors. Criteo Dynamic Retargeting accesses the ad inventory of 4,500 publishers. The tool can be used for any company size and is used worldwide by approximately 19,500 advertisers. As a company, you only pay for ads that are actually clicked.

What is ADCELL?

ADCELL is based in the German SME sector and describes itself as the "market-leading affiliate marketing network in this segment". The owner-managed company offers, among other things, secure tracking, personal contact persons (even before program start), an intuitive user interface and clear handling. According to the company's own statements, the company currently has >63,000 active publishers, >2.514 advertisers, > 4 million annual transactions and more than 78,000 advertising materials. ADCELL pays purely performance-oriented, without setup costs or monthly fees.