Basis vs. TubeMogul

What is Basis?

Basis is a digital media platform that belongs to the company Centro, which was founded in Chicago in 2001. The tool offers functions for planning, buying, analyzing, and optimizing digital media campaigns. According to its own statements, the tool supports planning through a comprehensive inventory directory and an automated campaign planning process. For buying, it offers a Demand Side Platform and direct media activation. In analysis, it provides reporting and analytics capabilities as well as integrated "Business Intelligence" applications, and through a messaging center and a billing function, the cooperation and efficiency of campaigns can be optimized. Centro operates internationally, with locations in the United States, Mexico, and Canada.

What is TubeMogul?

TubeMogul is a Programmatic Advertising Software, which launched in 2007 and became part of Adobe's DACH organization in 2017. The features of the software include planning tools for programmatic media buying with numerous digital formats and integrated data partners, and access to premium or open-exchange inventory. There is also a dashboard to evaluate inventory, target audience, visibility, and creative performance in real-time, as well as machine learning-based optimization tools to increase efficiency at the campaign and channel level, according to TubeMogul.