Basis vs. The Trade Desk

What is Basis?

Basis is a digital media platform that belongs to the company Centro, which was founded in Chicago in 2001. The tool offers functions for planning, buying, analyzing, and optimizing digital media campaigns. According to its own statements, the tool supports planning through a comprehensive inventory directory and an automated campaign planning process. For buying, it offers a Demand Side Platform and direct media activation. In analysis, it provides reporting and analytics capabilities as well as integrated "Business Intelligence" applications, and through a messaging center and a billing function, the cooperation and efficiency of campaigns can be optimized. Centro operates internationally, with locations in the United States, Mexico, and Canada.

What is The Trade Desk?

The Trade Desk, founded in 2009, is a very international company, also active in Germany, offering a Demand Side Platform (DSP) and Realtime-Bidding (RTB) for Display, Social, Mobile and Video. The platform is used by buyers of RTB inventory and aims to design, manage and optimize data-driven digital advertising campaigns within ad formats. In addition, features such as Omnichannel Targeting, a Data Management Platform, and APIs for Enterprises are part of The Trade Desk's repertoire.