Basis vs. The Trade Desk

Basis is a digital media platform that belongs to the company Centro, which was founded in Chicago in 2001. The tool offers functions for planning, buying, analyzing, and optimizing digital media campaigns. According to its own statements, the tool supports planning through a comprehensive inventory directory and an automated campaign planning process. For buying, it offers a Demand Side Platform and direct media activation. In analysis, it provides reporting and analytics capabilities as well as integrated "Business Intelligence" applications, and through a messaging center and a billing function, the cooperation and efficiency of campaigns can be optimized. Centro operates internationally, with locations in the United States, Mexico, and Canada.