AudienceReport vs. impact.com

What is AudienceReport?

AudienceReport is a cross-media measurement platform from AudienceProject, which enables advertisers to compare advertising performance on the web, on social media, on CTV and on linear television. With AudienceReport, advertisers can automatically measure their campaigns across channels through direct integrations with platforms and ad servers, and get an overview of the overall performance of their campaign as well as the contribution of each channel. Additionally, advertisers can continuously access their campaign measurements to see which channels are most effective, how they are reaching their target audience, optimize their campaigns, and maximize performance. After the campaign, advertisers can measure the impact of their campaigns on brand and sales, and find out how the different channels contribute to the effectiveness of their campaigns.

What is impact.com?

Impact.com offers a SaaS platform that enables advertisers to have a direct relationship with their partners, compared to affiliate networks. The core product - Partnership Cloud™ - covers partnership types along the customer journey, from influencers to commerce content to affiliates. With flexible contract models and sophisticated (mobile) tracking technologies, payment can be controlled and optimized across all touchpoints and marketing channels. Smart automations along the partnership lifecycle are also intended to help scale the channel globally. Impact.com was founded in 2008 in California and has had a location in Berlin since 2020.