AudienceReport vs. attriXus

What is AudienceReport?

AudienceReport is a cross-media measurement platform from AudienceProject, which enables advertisers to compare advertising performance on the web, on social media, on CTV and on linear television. With AudienceReport, advertisers can automatically measure their campaigns across channels through direct integrations with platforms and ad servers, and get an overview of the overall performance of their campaign as well as the contribution of each channel. Additionally, advertisers can continuously access their campaign measurements to see which channels are most effective, how they are reaching their target audience, optimize their campaigns, and maximize performance. After the campaign, advertisers can measure the impact of their campaigns on brand and sales, and find out how the different channels contribute to the effectiveness of their campaigns.

Was ist attriXus?

attriXus is an intuitively integrating and holistic customer journey and attribution system that allows customers to assign sales to the online marketing channels that are also responsible for them in attribution.

Each individual touchpoint in the user's entire customer journey is displayed from the first contact to the last contact of all online channels involved. This allows marketing budgets to be optimally controlled and distributed.

Even in affiliate marketing, multiple remunerations are avoided and only the sales that were relevant for the sale are issued as commission. The pricing model is scalable depending on the size of the company.