AT Internet vs. Google Tag Manager 360

What is AT Internet?

Founded in France in 1996, AT Internet sees itself as a "trustworthy and highly respected global market leader in the field of Digital Analytics". The company has received numerous awards. The Analytics Suite is said to be suitable for all kinds of businesses - be it media conglomerates, banks, or B2B companies. According to the company, the AT Analytics Suite has already measured over 20,000 sites and apps worldwide. Prices for the business version start at 355 Euros/month; a premium version is also available, priced on request.

What is Google Tag Manager 360?

Google Tag Manager 360 is a tag management tool designed primarily for larger companies. Tags for conversion tracking and website analytics can be added without having to edit the website code. The product is automatically available when purchasing Google Analytics 360 and offers extensive functions.

Key features include:

Any number of workspaces: In contrast to the standard version, instead of three workspaces, any number of workspaces can be added.

Additional user rights: Limited rights can be assigned to selected users. For example, only certain containers can be shared with selected users.

Create custom templates for your own tags: In Tag Manager 360, own tags can be created using custom templates. These are safer and more efficient compared to custom HTML tags or custom JavaScript variables.

Additional benefits of Google Tag Manager 360:

Google and third-party tag templates
Server-Side-Tracking
Preview mode

Digitl GmbH

Digitl is a Google-certified Sales & Service Partner for Google Tag Manager and the entire Google Marketing Platform. With a large team of experienced Analytics Consultants, Data Scientists, AdTech Experts, Data Engineers and Cloud Architects, Digitl advises and supports the implementation and ongoing maintenance of Google Tag Manager. This includes training and education as well as the further use of data to improve marketing efficiency, the setup of a data protection-compliant first-party data infrastructure and the visualization of information.