Applovin vs. Apester

What is Applovin?

AppLovin, founded in the USA in 2012 and represented among other places in Berlin, describes itself as a 'Mobile App Company' with a focus on gaming apps. For this purpose, AppLovin provides solutions that primarily target app monetization and mobile user acquisition: for instance, AppLovin offers "MAX", a bidding tool that is integrated into apps and amalgamates the bids from various advertisers. With "App Discovery", new users for your own app can be found using AppLovin's data and specifically advertised in other apps. And with "SparkLabs", designers and developers are also supported in the development, creation, and optimization of ads. Overall, AppLovin is primarily aimed at developers. Prices are determined individually, depending on the scope of functions.

What is Apester?

Founded in Tel Aviv in 2014, Apester allows the creation, distribution, and monetization of interactive content. The tool provides publishers with templates for surveys, stories, countdowns, personality tests, and video quizzes, which can then be integrated into their own formats. The "Starter" package costs $29 per month, the "Professional" package costs $439 per month, and there are individual price packages for enterprises.

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