Amobee DSP vs. TubeMogul

What is Amobee DSP?

Founded in 2005, Amobee is an independent advertising platform for campaign management, that unites (almost) all advertising channels across all formats and devices, including: TV, Programmatic and Social Media. Various solutions that Amobee offers include: Discover (Audience Intelligence, Competitive Analysis, etc.), Plan (Forecasting, Audience Onboarding etc.), Activate (Social Campaign Automation, Portfolio Management etc.), Optimize (Custom Algorithms, Budget Allocation etc.) and Analyze (Audience Insights, 3rd Party Measurement etc.). Prices and offers can be requested via the website.

What is TubeMogul?

TubeMogul is a Programmatic Advertising Software, which launched in 2007 and became part of Adobe's DACH organization in 2017. The features of the software include planning tools for programmatic media buying with numerous digital formats and integrated data partners, and access to premium or open-exchange inventory. There is also a dashboard to evaluate inventory, target audience, visibility, and creative performance in real-time, as well as machine learning-based optimization tools to increase efficiency at the campaign and channel level, according to TubeMogul.