Amobee DSP vs. AdRoll

What is Amobee DSP?

Founded in 2005, Amobee is an independent advertising platform for campaign management, that unites (almost) all advertising channels across all formats and devices, including: TV, Programmatic and Social Media. Various solutions that Amobee offers include: Discover (Audience Intelligence, Competitive Analysis, etc.), Plan (Forecasting, Audience Onboarding etc.), Activate (Social Campaign Automation, Portfolio Management etc.), Optimize (Custom Algorithms, Budget Allocation etc.) and Analyze (Audience Insights, 3rd Party Measurement etc.). Prices and offers can be requested via the website.

What is AdRoll?

AdRoll is a platform for digital and growth marketing that bundles marketing and advertising activities in one central location and serves as a kind of "mission control" for the customer journey. Tools offered by the solution include advanced tracking and audience targeting, cross-channel attribution, dynamic ads, and email marketing automation. In addition to a free version, AdRoll provides users with an Essentials and a Growth version (starting at $9/month).