Adverity vs. impact.com

What is Adverity?

Adverity is an integrated data platform for automating data connection, transformation, and management.

The platform allows companies to merge different data sets from sales, finance, marketing, advertising, CRM, and logistics to gain a central view of the company's overall performance. The automated connection to numerous data sources and targets, as well as possibilities in data transformation and data governance functions, enable efficient work with your own data.

With automated data integration, Adverity provides a centralized overview of the company's overall marketing and sales performance. Through data visualizations and predictive analytics, the end-to-end platform proactively provides action recommendations and reveals opportunities for performance improvement and growth promotion in real time.

What is impact.com?

Impact.com offers a SaaS platform that enables advertisers to have a direct relationship with their partners, compared to affiliate networks. The core product - Partnership Cloud™ - covers partnership types along the customer journey, from influencers to commerce content to affiliates. With flexible contract models and sophisticated (mobile) tracking technologies, payment can be controlled and optimized across all touchpoints and marketing channels. Smart automations along the partnership lifecycle are also intended to help scale the channel globally. Impact.com was founded in 2008 in California and has had a location in Berlin since 2020.